On a national level, we are making donations to NAACP Legal Defense Fund to support their work in bringing about structural reform of our justice system. On a local level, we are making donations to the Colorado Black Health Collaborative in light of the disproportionate impact the pandemic is having on Black communities.
Additionally, we are matching all employee donations to these organizations through the end of the year.
These donations come as a continuation of the work we have done to date. As Platinum sponsors of Outwild (an event series for people who want to create outdoor lifestyles), we have donated a combination of gear and cash sponsorships for BIPOC, LGBTQ+ and low-income individuals. We have also donated gear to organizations like Big City Mountaineers, Women’s Wilderness, Paradox Sports, and to the many BIPOC and LGBTQ+ individuals who have reached out for gear sponsorship to pursue their outdoor life.
We know we can do more, and we are looking forward to expanding our work with these groups in the future.